Enterprise Adventure

In today’s fast moving world, everyone needs an entrepreneurial mindset!

The Enterprise Adventure prepares young people for everything life throws at them. The digital app is designed for 13-19 year olds around the world who want to learn about business, whilst helping their community and having fun at the same time!

Created by our in-house team, this is a youth-led initiative. Designed by young people, for young people, with participants working with us as we update and continually improve this dynamic programme.

Originally created in response to COVID-19, the app gave young people access to learning during school closures. All they needed was a smartphone and access to the internet.

Since then we have seen over 3,000 young adventurers embark on their own entrepreneurial journey with business ideas ranging from plastic solar torches, a book of self-published poems and even a gluten free bakery!

We are enormously proud that the Enterprise Adventure was selected for the hundrED Global Collection 2024.

To find out more (including how to register a young person to join the Enterprise Adventure), please visit the official website .

A young entrepreneur with a big ambition - to change the future for women in rural Pakistan

Usba, a 17-year old student from Pakistan, has discovered social entrepreneurship through the Enterprise Adventure. Prior to joining the programme, she had little understanding of business and entrepreneurship. The programme quickly opened her eyes to new opportunities and perspectives. She started the Enterprise Adventure in 2024 with simple business ideas, developing skills and growing her confidence as she continued in 2025 - until she discovered a passion.

Usba lives in Karachi, Pakistan’s largest city, with her family but her roots are in the northern region of Gilgit-Baltistan, a rural area where many women possess traditional craft skills. Many of these women create beautiful high-quality handicrafts, such as embroidered textiles and jewellery. Usba found out that they often struggle to get fair prices for their work because they don’t have direct access to markets beyond their immediate community - they would sell to middlemen. Usba felt this was completely unfair and worked up a business plan to change this.

PowHer - a business with a mission to empower women artisans in rural Pakistan

Usba’s goal is to connect women artisans from rural areas - particularly Gilgit-Baltistan and parts of Sindh - with wider, more profitable markets, helping them to increase their sales, gain financial independence and improve their quality of life.

PowHer will provide a digital platform where these women artisans can showcase and sell their products to buyers way beyond their immediate community, In 2025, Usba piloted PowHer by creating a small community to promote these artisanal products through social media platforms such as WhatsApp and Instagram quickly achieving sales. These early, successes have encouraged her to continue developing the business and the platform.

While Usba is preparing for her final exams at SMS Aga Khan School, she is also building relationships with local artisans, and researching logistics such as transport of products from rural villages to towns and cities as well as how to connect with potential investors. She hopes to launch her PowHer fully once her exams are finished.

Why take part?

No previous business knowledge is required. The app offers step by step guidance through quizzes, videos and real world activities and if you have any questions or queries you just get in touch with the team via the app!

The Enterprise Adventure app is ideal for you if you want to:

Join a global community - connect, share ideas and ask questions to other changemakers around the world through our forum
Explore your dreams and aspiration - we will help you put your ideas into action!
Learn about business through planning your own - The app will guide you every step of the way from coming up with lots of business ideas, picking your favourite one, to creating your own brand and making it financially sustainable.
Develop your skills for success in life - from problem solving to creativity, we will help you build your business plan and make your dreams come true!

The programme takes learners through a number of fun and practical missions to plan, and launch, their very own business.To maximise our support to our adventurers we run the programme in ‘seasons’, giving learners around 2 months to complete all the missions and launch their business.